At the leading edge,
we are the competition
A NEW VISION FROM STERLING
Sterling Yachts, Japan's best-known luxury big boat builder, is back in business after a decade-long hiatus during which the world's NO. 2 economy underwent a spectacular downturn. At the 2002 Monaco and Fort Lauderdale Boat Shows the announcement was made by Sterling Yachts' amiable Chairman and CEO Sam Amao that he was joining forces with Ft. Lauderdale based Hargrave Yachts to begin marketing an exciting new line of Sterling models and Hargrave models from 135' -280' in length.
Sam Amao, the driving force behind Sterling, is teaming up with Senior VP and Sterling Yachts' stylist Takeshi Yuge to come up with unique and innovative Sterling designs that will recapture the magic that propelled Sterling to the top a generation ago. Mr. Yuge is initially creating two new Sterling models at 135' and 165' to help inaugurate Sterling Yachts' re-emergence to the market.
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(Sterling senior executives T.Yuge, Vice President of Design, Steve Bass, Vice President of Sales, and CEO Sam Amao shown at a recent meeting at the Hargrave offices in Ft. Lauderdale) |
(Sterling CEO Sam Amao, V.P. Steve Bass, and V.P. T.Yuge have the proven experience in the mega-yacht field that has ensured the success of this new well funded manufacturing venture. |
Marketing the new venture
Michael F. Joyce, President of Hargrave Custom Yachts in Fort Lauderdale, announced at the 2002 Monaco Yacht Show that Hargrave would begin building composite megayachts at the Sterling Yachts facility.
Under the terms of the agreement with Sterling, the Hargrave organization will build a series of Hargrave models from the 130'-245' range.
Hargrave will also arrange for the full distribution of the entire Sterling line of yachts in the United States, through their brokerage affiliate Colonial Yacht Sales, also located in Fort Lauderdale. In addition to marketing and distributing the Sterling Yachts, the Hargrave team will work with leading brokers around the world in assisting their clients, and also provide construction management for all of its US owners, including full-time onsite project management.
Industry support is a key to the success of any world market yacht builder and several major yacht sales organizations around the world have recently agreed to work with re-establishing the new Sterling yacht building program. During the recent Miami Boat Show the Sterling management team met with the top executives from the Allied Richard Bertram organization here in South Florida. This $200,000,000 a year international sales organization is a world leader in the sales of yachts over 100' which is handled through their exclusive Platinum Division.
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Sterling Chairman Sam Amao joins Allied Richard Bertram Group owner Robert Tomsich and ARB Vice President Mike Busacca and Sterling VP Steve Bass on a tour of the 94' Harrgave Capri SASSY which received rave reviews at the show. |
Mike Busacca, VP of Allied Richard Bertram's Platinum Division joins ARB Group Chairman Robert Tomsich in congratulating Sterling chief Sam Amao on the relaunch of this well respected building program. As the old syaing goes "The have agreed to agree." |
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In this photo Sterling VP Steve Bass gives a tour of the new 97' Hargrave raised pilothouse to Sterling Chairman Sam Amao and design chief T. Yugi accompanied by Hargrave VP of Sales Peter Colagiovanni.
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The building facility
Sterling Yachts, and its Chairman Sam Amao, have been recognized as world leaders in composite technology and construction for over 20 years. Sterling Yachts has recently moved to a 21 acre state-of-the-art facility, which will allow simultaneous construction of up to six megayachts in fiberglass, aluminum, and steel. Sterling is perhaps best known for the speed and precision of their production process, having the capabilities to build large megayacht in 18 months or less.
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Aerial View of factory |
Site Plan |